How to Deal With a Brand Identity Crisis

Branding is no less than the soul of a business and this is the reason why almost all the companies spend a fortune on making the brand image of their companies however there are instances when there is a crisis like situation when the wide aspects of branding are not up to the mark.

When wrong things happen then companies require the right strategy for talking their way out of a mess and avoiding the disastrous sinking of their ‘goodwill’ image. Remember branding isn’t just about color scheme and logo. It’s developing an identity for your business that expresses the core values by which your company operates. So choosing the best suitable response, one can tell the difference between a brand’s survival and enhancement for flourishing future prospects.

Here are some of the tips that will make branding an easy task for you:

Open up your communication channels

If a brand is truly at fault and the crisis is severe, the only suitable option is for management to apologize and express sympathy with the grieved parties and accept responsibility. Accepting responsibility shows that you genuinely care about your loyal customers which may further have positive long-term effects on the brand’s restoration. All the bad news needs to be communicated quickly. So, it is always better to keep your audience updated with latest happenings, by appointing a spokesperson on behalf of the company.

Be crystal clear about your own Identity

In times of crisis, people tend to get confused about what your brand stands for and who you are in reality. When a brand isn’t sure that for whom and what it stands for, it’s likely that its customers won’t either. So conjure your message instantly, thereby enhancing your credibility which may further help in restoring the faith and loyalty of your customers again. Remember poor resonance with your audience may dent your market value too.

Being Consistent

Another key component in dealing with brand identity crisis is consistency. You need to know your value and brand identity so that you can stick to them with utmost honesty. To avoid confusion, there are little things that you need to keep consistent throughout your content such as press, social media, and beyond. Make sure to pay close attention to your voice and tone – Use the particular language that your audience is familiar with. Be simple and straightforward to your target audience. You should never ever underestimate your audiences’ worth. Colors, Fonts, and Other Design Elements play an important role in making your brand popular. Messaging – be clear on, “How do you convey your products and services? What is the value proposition you advocate?” Positioning- Know that where your brand stands and its values in doing business. Ensure your brand has one “personality” in all the channels used. Ask yourself: what one word can describe your brand, and how do your customers describe it?

Staying truly open

Management can reduce the force of allegations by stating the appropriate explanation of the reasons for the crisis along with a supportive argument that downplays the damage done. This could be carried out at regular intervals till the matter gets cooled off or resolved with a good faith in the name of the company.

Clearing the fog

When the fault is not of the brand, the lack of a crisis response by the company may be interpreted as a confession. The company under attack must defend itself with a point-by-point denial of the allegations. Go fully confidently to your audiences and clear their doubts if whatsoever any. Win their hearts and restore their loyalty with the brand.

Learn from others’ crisis dealing tactics

In times of crisis, it may happen that the company completely runs out of ideas and strategies to deal with the troubling issues at hand. The simplest way to deal with is to simply look at what matters most to the brand and its customers in the similar situation. What possible and appropriate measures were taken by them to combat such crisis? By doing this, you’ll avoid complicating matters, and your (hopefully loyal) consumers will know what to expect.

Seek PR professional help

Remember that a brand is vulnerable in nature and your brand is being shaped every day. It’s a question of whether you want to influence that or not. In times of crisis, it’s advisable to seek public relations firms to help out in rebuilding the company’s image again as if it’s left unmanaged, your brand can suffer. You need to do a better job managing your brand, telling your side of the story.

Upgrade your own ‘potential-barriers’

Sometimes the company should look within itself and check out their own lacking and try to upgrade their present working environment. If required they should upgrade their products or services quality to stay in the competition as poor quality products may arise a lack of demand in the market which may further worsen the crisis.

Adopting New Technologies

Today’s technologically savvy customer is far more outspoken in terms of likes and dislikes than in the past so adopting new technology that allows company be more customer- centric while at the same time helping company to optimize their returns and manage operations more effectively especially in times of crisis technology plays a vital role in putting across company’s views quite easily and transparently also with the widespread use of social media, companies can get a first-hand note of customers’ opinions. In addition, social media users trust peers to build their perception and affinity to brands. Also adopting new technologies helps in cost cutting.

Nurturing Long-Term Engagement

Creating a long-lasting relationship with your customers is a long-term scheme, and having the right technology in place to support your efforts will help to ensure your success even during and after the post-crisis situation. So it is highly recommended to carve out time to explore and determine the solutions that fit best with your company’s goals thereby helping in delivering the appropriate results at the right time.

If you’re serious about building a successful business, you owe it to yourself to be serious about branding straight from the starting. By investing in developing a good branding from the beginning you’ll avoid the inevitable brand identity crisis down the road.

Building Your Powerful Personal Brand on Social Media

As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it’s also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that’s something that will always help you in the business world.

Here are some tips that will help you build your powerful personal brand.

Have a Clear Objective
As you are building your own brand on social media, you will want to have some clear goals in mind. If you want to inform potential employers, colleagues and other key audiences of your career path, job history, endorsements and more, focus on a LinkedIn profile. If you are looking to be seen as a thought leader, then informing, educating and building a rapport on Twitter is the way to go. In any case, it’s important that you develop an identity that helps you stand out and helps people see you as a leader in your area of expertise.

Speaking of which…

Identify Areas of Expertise
Your areas of expertise will be how people remember you and find you online. Ideally, your name and social media profiles should show up when people search for your specialties on Google. However, it’s still up to you to identify at least three areas of expertise for yourself. Even if your ultimate goal is to be seen as a brilliant CIO, you should find at least a few key points that will set you apart and make you seem more interesting than others in your line of work. These skills will be what ultimately grab people’s attention as they seek you out.

Keep a List of Profile Links
You should have more than one social media profile if you want to grow your personal brand, and it will be up to you to maintain these profiles. Keep a list of all of your profile links on a spreadsheet, and be prepared to keep each of them updated with a content calendar. More profiles will mean more traffic and attention for your brand, but be careful about spreading yourself too thin. You still need to keep up with any profiles that you might have.

Write a Strong Position Statement
Finally, you will need to have a strong position statement that will tell others what they can expect from you. This should be uniform across multiple profiles, even if you have to make some changes to the wording from one format to the next. Try to be as transparent as possible so people will know what kind of information they can expect to learn from you.

Storytelling – How Important Is It To Your Brand?

In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or ‘fake’ news, now move more rapidly. Traversing communities and countries within seconds. Within this quickly changing information environment, for businesses, companies or corporations need to find a way which enables them and their products to stand-out amidst the noise. Therefore, having the “right” story to promote their brand, helps. As an ancient art form, storytelling narrates traditional, cultural and social norms providing communities and countries to express through various mediums. Using the vital elements of plot, characterisation and narrative point of view storytelling is used in many ways, as demonstrated through various genres: whether written, theatre, film or video, poetry or music, magazine or newspaper. Compelling, emotional, motivational, inspiring, negative or positive, a story has the ability to move the reader or watcher from and through various psychological states.

As storytelling is not new and in business moreso and in today’s business environment some organisations are mastering the ability to tell tales on digital platforms, resulting in positive outcomes on their bottom-line. Creating a connection with businesses and customers, regardless of demographics, the love of a story enables people to make a connection with the narrative.

Therefore, with this connection or ‘brand storytelling’ will help to transform any content marketing strategy, enabling the content’s power to easily engage their audience. It is advisable to invest in telling story and according to Monte Lutz of Edelman Digital, “as companies begin to adjust to the real-time nature of content marketing, it’s easy to lose track of your core brand narrative.”

Social media has pushed content to being more authentic and transparent and personal and storytelling is a part of this swing since at a stories core is a great story that engages the business client or customer’s emotions recreating an experience for the audience.

There are many corporate storytelling examples which prove how storytelling can be powerful when done good and well. Emotions sell. Oz Content states: Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes. Advertising research reveals emotional responses to an ad have far greater influence on decisions than the ad’s content – by a factor of 3-to-1 for television and 2-to-1 for print ads. According to Oz, there are eleven great and powerful storytelling examples: Weight Watchers, Guinness, Apple, Google, John Deere, Nike, Lego, Airbnb, Harry’s, Warby Parker and Dove.

So how does one create the best brand ever?

– Create the right story by ensuring there is value in the ‘human element’ content

– Making stories sincere and real;

– The importance of having a Point of View (POV) from the target groups perspective;

– Have an awareness of what connects with potential and present customers

– Defining and identifying positive protagonists, victors and heroes within the storytelling;

– Keep the storytelling simple, by being able to tell a story in one line.

Finding the human element in a story helps to connect customers to a brand, company or product, so creating a story around that shows how their lives can be better, connecting them at an emotional level.

In today’s world, emotional-connecting storytelling content is king resulting in brand awareness and enabling an enhanced bottom-line.

39 Reasons Why I Left The Corporate World & Became A Personal Brand


1. I realized early on that I didn’t fit into the corporate world.

2. I didn’t like the corporate world and all its ‘fakeness’ or its desire to be ‘politically correct’ and ‘polite’. I wanted to call a spade – a spade.

3. It wasn’t me living a life – I was living a routine.

4. I realized I would be a slave forever to this system.

5. Whatever I did or contributed – all that effort wasn’t me.

6. Wanted to Break away from the 9 to 5 lifestyle.

7. Wanted to be an authority & expert.

8. I didn’t want to take someone else’s business card with my name typed on it with a dummy designation and introduce myself as a slave to that company.

9. I saw others earning per hour and enjoying a luxurious life and going for holidays whenever they wanted.

10. I realised there were many people living with Flexibility in Operation & Lifestyle. I wanted part of that.

11. I wanted to create a lifestyle where whatever work and contributions I made – I could take with me wherever I wanted. The problem with working for a company was that – the day I would leave the company – all the contributions I made to the company would be with the company. And if I joined a new company – I would have to start from zero and prove myself from zero all over again.

12. I wanted to earn as much as I like.

13. I wanted to wear – whatever I wanted to wear.

14. I wanted respect for being “ME” and not an “employee” of a respected company.

15. I hated Office Politics.

16. Working for someone was forever unpredictable

17. Success in the corporate world depended on the authority of someone above me. And if he didn’t like me – that was the end of my success phase.

18. I hated pleasing others – Clients, Customers, Boss, Colleagues, Vendors & Suppliers. I was fed up!

19. I didn’t want to dance to anyone’s tunes just because he had a dummy title. And even worse was respecting someone I didn’t want to respect.

20. I wanted to be in control of my own destiny, time and lifestyle.

21. I wanted to earn as much as I wanted & rest & switch off whenever I wanted to with having to get a sick-leave-certificate.

22. I have always been restless, creative, a rebel and loved to do my own thing.

23. Loved reinventing ways and means of working. Constantly trying and experimenting new things.

24. I didn’t believe in reporting to work on time.

25. I didn’t believe in calling anyone above me “Sir” or “Madam” just because he or she had more experience than me in ONLY that given job or because he or she was my customer or client.

26. I kept failing in whatever I was doing because it was at its best – boring! I wasn’t contributing to my own brand. It felt like a job!

27. I felt a greater sense of passion knowing that what I was working for – was my own baby and would be mine forever! I wanted to create my own brand!

28. Even if I put in 100%, the ROI wouldn’t be 100%. It would be less.

29. I didn’t like when my ideas were rejected and I also hated the fact that I had to convince the world for implementing my ideas.

30. The day I resigned from the company – it would be that person’s brand and not mine which would remain.

31. I wanted to be myself – which I could never do working for the corporate world.

32. Every time I changed a job – I had to start from scratch.

33. My progress was based on the whims and fancies of others.

34. Whatever I created or made – was finally – someone else’s. And to watch someone else take credit or get a bonus for it – I hated it.

35. No matter what position or salary or successful I was – End of the day I was recognized as an employee.

36. There would be a limit to how much I earned.

37. No great visionary or legend or artist or memorable brand was an Employee.

38. If I made a good deal or got a bonus I could take many weeks off without any work!

39. There was always the risk of Management Change or Unpredictable factors which I couldn’t control where my hard work could still go down the drain.

Creating a Brand for Your Business Startup

While you have been busy creating and planning your business startup, you need to take some time to consider what and who you are. This is your business’ brand identity and planning it early on can go a long way in developing the message that your customers will remember about your company and its products and services.

Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.

Appeal to Your Key Customer

When starting off brainstorming about your brand, you need to think about who your ideal customer is. Your brand should identify directly with this target market and be something that they can relate to. Think about your target market and what helps them recognize your business as one they prefer and would buy from. Use wording that appeals to them and will help them relate in a way that entices yet explains your brand in a concise and interesting way.

Using jargon or unfamiliar words that just don’t hit a note with your customer base can be a turn-off. Keep it simple and use words that compel your audience while also educating them on what you do. You want to make sure your brand resonates with your ideal customer so they can remember your business and be persuaded to buy from you because your business startup shares the same values as they do.

Examine Your Competition

It is also a good idea to have a grasp on what your competition is doing right with their branding. Investigate and dig deep into the ideas that your competitors have integrated into their brand. How are these brands identifying with customers? What is working? What is not? This little bit of investigation work can be beneficial to helping you develop your own brand as you can take key features that are advantageous and incorporate them into your own brand.

This can also help you avoid the branding concepts that your competition uses that are not as strong as they could be. Consider where your competition is missing the mark and note these areas for improvement with your own branding strategy.

Celebrate Your Individuality

You will also want to highlight the elements of your business startup that stand out. What makes you unique? Why are you different than the competition? These cornerstone separators are what you need to focus on with your brand. They can help you tell your story to your customers and set you apart from the pack in your niche.

This is where you celebrate what makes your business startup so special and make it a part of your branding message. Letting your customers know that particular aspect they can find with your business and not another can be a powerful part of your branding identification. Not only can this give you a leg up but it can be the sole deciding factor as to why a customer chooses your products and services over another.

Allow yourself to celebrate these standout features and make sure your customer base knows about them easily by seeing them in your logo, advertising, promotions, and marketing strategy. It should be your brand identifier and the reason that you are in business, to begin with.

Give Yourself Some Personality

Your brand should be the single thing that customers say about your business. They should be able to recognize your logo and the keywords that you have chosen to align with your brand. This should spell out the vision of your business startup and help your customers understand what you are all about. Try to infuse some personality into who your business is so your customer base can relate with you on an emotional level.

Appealing to the senses of your customer base can be beneficial and allow you to show your personal side too. The more you can show your customers that you are a business they need to buy from and follow, the more success your startup will have going forward. Your brand will set the stage for your business startup now and into the future. It will give you direction and be the sole factor in determining the role your business takes in the market.

Be Concise and Consistent

When you have determined the exact branding for your business startup, now is the time to utilize it to your advantage. Align your marketing strategy around your branding message and be sure to incorporate it into all your promotions. The stronger you can make the reach and visibility of your company branding, the more impact it will have on your customer base.

Many a company goes astray from their corporate branding, leaving customers confused as to what the business is all about. Set yourself on a path early on to use your branding in all media platforms and promotions to ensure that you send the right message that is clear and concise in its actions.

Be consistent in your branding and ensure your entire team is onboard with what the brand stands for and means. Instruct your staff on how to utilize the brand in every interaction so they can drive home the message with your customers.

Having a brand that signifies what your business startup stands for at the very beginning can eliminate cross signals about your business and the products and services you sell. It can create a clear definition of who you are as a business and make sure you develop a following with your customers right out the gate.

Taking the time to develop a brand strategy gives your business startup life and will define your company without question among your customers. You will have created the vision of your business startup and be able to build upon your brand moving forward, making it stronger and more powerful as time goes on.

10 Most Valuable Brands in the Middle East

Emirates has been the most important brand in the Middle East as far back as Brand Finance started its positioning in 2010 and the Dubai-based aircraft has been best of its industry at a worldwide level throughout the previous five years, However 2017 sees a sensational shift. According to Brand Finance’s Middle East 50, (The yearly provide details regarding the world’s most important Middle Eastern brands), Emirates’ image esteem is down 21 for each penny to $6.1 billion. This sees it lose its place at the highest point of its industry; three US brands (American, United and Delta) have surpassed it. Significantly more drastically in any case, Emirates has lost its place as the Middle East’s most profitable brand to STC.

1. Emirates
The carrier has reliably overwhelmed the rankings and from 2015 to 2016 has grown 17 percent with a brand estimation of $7.7 million. This year there has been an adjustment in system and mentality which has seen the organization turn out to be more open to associations. In banding together with Qantas, Emirates can offer more flights to more goals and has since shaped a littler manage Malaysia Airways.

2. STC
The Saudi Telecom Company positions by and by as a standout amongst the most significant brands on the planet and placed second in the Middle East in spite of a one percent drop in mark an incentive on 2015. In the same way as other telecoms organizations, there is an attention on development through innovation to help drive beneficial development while changing the business to address the issues of its clients. STC additionally means to drive financial improvement in Saudi Arabia and in its different markets by empowering a learning based economy.

3. Etisalat
With the development of four percent in the course of the most recent year, Etisalat is another telecoms organization making the main 10. Situated in Dubai, the organization is spearheading 5G trials in the UAE, including coordinating the advancement, plan and sending of future innovation stages for fifth era portable broadband. Since government confinements on interest in the organization were lifted in June 2015, shares have encouraged.

4. Qatar airlines
With the biggest development in the main 10, Qatar Airways has bounced 26 percent in mark esteem going from $2.7 million out of 2015 to $3.4 million out of 2016. This development over the bigger Emirates aircraft is down to the way that Qatar Airways serves more goals while as yet having space to grow, dissimilar to Emirates which is restricted by its center point of Dubai International.

5. QNB
Banks make up a tremendous 50 percent of the main 50 marks in the Middle East with Qatar National Bank at the best with a brand estimation of $2.4 million. The esteem has dropped six percent in the course of the most recent year however insufficient to move the brand from fifth in the rankings.

6. Al-Rajhi Bank
Al-Rajhi Bank, in any case, has seen the development of 13 percent in the course of the most recent year. It’s one of the biggest Islamic banks on the planet with a client driven approach that positions it as one of the main and most dynamic banks in Saudi Arabia. Its development is down to proceeded with broadening of its administrations to address the issues of its client base.

7. Almarai
Almarai has made some amazing progress since its development in 1977 and today is the world’s biggest vertically coordinated dairy organization. The proceeding with development is down to its particular system and proceeded with devotion to enhancing the center advertising. Enhancement has likewise been an expensive piece of the brand’s development as it’s moved into the juice business and is currently a reasonable market pioneer in the GCC.

8. NCB
The National Commercial Bank was the main Saudi bank to be authorized in the Kingdom and is one of the main money related organizations in the district. It’s new to the Brand Finance rankings with an amazing bounce into the eighth position.

9. Emirates NBD
This bank keeps on developing with an expansion of 23 percent on its image an incentive in 2015. This is down to the growing Dubai economy and more individuals taking out advances through the bank. In the same way as other different banks, Emirates NBD offers an assorted determination of items that fulfill a scope of client needs.

10. Oooredoo
In position 10 is Oooredoo, an interchanges organization devoted to making Qatar a standout amongst other associated urban communities on the planet. It’s climbed from position 11 with a 23 percent expansion in mark an incentive on 2015. With an AA rating from Brand Finance, Oooredoo is one of the most grounded telecoms organizations in the district.
In the full Middle East 50, the competition between the UAE and Saudi Arabia stays close. There are 21 Saudi brands introduce in the table against the 16 from the UAE. Nonetheless, the last are fundamentally more profitable with the aggregate brand estimation of UAE brands at $27.9 billion contrasted with $26 billion for Saudi Arabia.

STC grew 11 for every penny in esteem this year to US$6.2 billion. Brand Finance Middle East Managing Director Andrew Campbell remarks, “The Riyadh-based monster shows a takeoff from its once customary approach; it is leaving down a way of ‘humanization’, re-connecting with its numerous partners with a crisp, charming standpoint. A reasonable sign of its prosperity is the 5-point increment in its image quality file score, demonstrating that putting some heart into it pays off.”

Are Brands in the Middle East Ready for the Challenges of IOT?
Qatar National Bank, the Middle East’s most profitable bank mark is up 56 for each penny. QNB finished the procurement of Turkey’s Finansbank this year and keeps on fortifying its position not simply in the Middle East but rather in Africa and Asia as well, Brand Finance report says.

The Middle East’s second most significant bank mark is Emirates NBD, which like QNB has grown 56 for every penny in the most recent year. National Bank of Abu Dhabi and Abu Dhabi Commercial Bank are up 62 for every penny and 77 for every penny separately.

Aircrafts is the third most critical division by mark esteem and has seen its offer of the aggregate tumble to 14 for every penny.

And in addition incomes on the up, the brand is picking up support with clients as well. Its score for recognition, thought, inclination, fulfillment and, vitally, its proposals are all up.

Influencer Marketing: Deep Understanding and Its Basics

We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there’s also what we call “hot issue”, there are lots of effective methods spreading online and “Influencer Marketing” is the one who raised up and outstands among them.

Today, we are living in a world full of marketing and business. When you think of doing an advertisement? What comes to your mind? Magazine headlines? TV Commercials? I’ll tell you the truth, they may not be as effective like before. Time changes, an effective advertising changes too. Now, Influencers simply speak up some magic sentences on their 1-3 minute video and then Voila! Sales do come true! These influencers with their extensive and large number of followers can make you outstand from that chaotic and old-fashioned advertising methods out there, on the other hand, it will also bring ultimately massive value to your brand.

So what is Influencer Marketing? This article will answer almost all of your questions about influencer marketing.

Before we dig deep to its understanding and insights. We first define the two words:

  • Influence is the ability to have an effect on the behavior, development, character, and decisions of someone or something, and even the effect itself.
  • Marketing is an activity of a business promoting or selling products and services.

So when the two words combine, Influencer Marketing is a type of marketing which utilize “influencers” who have the capacity to influence others to buy what are they promoting or selling.There are two forms of influencer marketing:

  • Social Media Marketing: Refers to the series of action of gaining traffic and attention through social media sites.
  • Content Marketing: Refers to a type of marketing which involves creating, publishing and sharing of online material such as videos, blogs and social media posts. It doesn’t absolutely promote a brand to generate interest in its products and services.

Both have different definitions, but they seemed to be connected.

Influencer marketing might be a hot issue right now, but it is not new at all, in fact, influencer marketing has been alive since the time we discovered social media sites. Celebrities, Sports Enthusiasts, and Leaders were our first influencers in their particular fields and brands would partner with them to promote their products and services. Here are some good characteristics Influencer Marketing is armed of:

Influencer Marketing is Unique

Social media communication has already given everyone the opportunity to voice out their own perception. Anyone who has the ability to speak, and has the internet connection are welcome to share their content. Anyone who owns a smartphone could produce high-quality photography and share it with the world with their personal social media accounts. And who among them has the great and most intriguing engagement will rise and might become an influencer.

Influencer Marketing is Authentic

Yes, you read it right. Have you seen an advertisement online regarding the easiest way to lose those sloppy fats on your belly? Have you ever felt a single cell in your body that believes those advertisements? Or, have you seen an advertisement on TV regarding a soap which could immediately whiten your skin after just one wash? How possible is that? No offense but this is why and what makes Influencer Marketing authentic and more effective than those traditional advertising you see through online, TV commercials, etc.

Influencer campaigns are more organic and genuine than those traditional advertisements you encounter, why? Firstly, Influencers are visible and had experienced or used the product or service that has been offered. They are seen as scrutinized role models and leaders. Investing your time, effort and money on fertilizing their audience and connecting with their following is much worthy as these influencers are more trusted and had become the most trusted sources for the consumers. Meaning, people listen and believes in them.

Influencers help you with your Brand image

Social media has the ability to drive traffic to your website. It can create a much stronger bond between you and your customers, boosts your SEO and could generate media coverage. Influencers are absolutely your “Superman” when you needed a hand to boost up your brand’s name and create a big buzz on various social media sites. They will help you target the right demographic, grow your social media network, shares ideas regarding on creating your content and boosts your SEO.

Influencer Marketing is Cost Effective

If you are tired already from posting some flyers anywhere in your area but did not get any sales at the end of the day. Influencer Marketing is the best method for you. Although there is no fixed price when it comes to Influencer Marketing, either you offer them free item, pay them by performance-based, or others suggests a “flat rate” pricing. But I tell you, influencer marketing has the best ROI. A lot of research had already proved that it is bound to be more affordable and effective than the traditional advertising.

Influencer Marketing is not about celebrity endorsements and paid gamblings. It is about the authenticity of the influencers, uniqueness, and the genuine relationship between the influencer, the brand and the audience/customers. That is exactly the reason why influencer marketing is different from other marketing strategies.

4 Facts That Reflect the Significance of CRM in Brand Enhancement

In the today’s fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses. It is at the core of most business strategies to stay in the foreground. However, brand building is not only about nurturing different sales and marketing approaches, but about managing every business operation in a way that gives maximum value to customers and enhances the relationship with them. CRM application software is one of the prominent tools that effortlessly assists entrepreneurs in the aspect of brand-building. Being a significant aspect of Odoo development, CRM (implying Customer Relationship Management) is not a mere means to track and take care of the sales leads, but much more that than. It seems an absolute consort for the businesses to build brand personality and augment its loyalty.

Here are some well-thought facts that enumerate the role of CRM in brand personality enhancement.

#1 CRM helps in providing advanced customer services

A well-integrated CRM software help in all way to offer high-end services to customers by perceiving their needs accurately. It enables companies to understand their requirements, preferences and apprehensions through quicker evaluation of the customer database. This helps them to make efforts in target marketing to offer some specific products to the specific groups of customers. To cut it short, CRM help companies know their customers well and serve them better.

#2 It delivers brand consistency

A crucial facet for sustaining a brand’s position is offering consistency to the customers. Everything that comes across them about the brand through different sources and platforms must bear a consistent message. This certainly assists in creating a strong brand recall among the target audiences and a CRM helps brands in attaining that simply by tracking down all communications that took place earlier with customers. It can subsequently help businesses automate alerts and send offers via notification to them at regular intervals.

#3 It provides a distinct brand identification

Brand building is all about making a business or it market approach unique from the competitors. This makes it a compulsion for the entrepreneurs and marketers to bring personalised ideas in the market forefront to give it human touch or an emotional perspective. CRM helps businesses to have a deeper understanding of customer behaviour and their inclinations to address their needs in a personalised way. With customer engagement can get at its peak with CRM, companies get a major boost in their brand presence by adopting a differentiating approach for customer interaction.

#4 CRM is the new way to retain customers

Inevitably, satisfied customers are the biggest influencers of a brand. They can either take a brand to astonishing heights of recognition or can break in no time. This is the reason why businesses run for establishing a strong and loyal relationship with their customers. A CRM software tracks down all customer interactions, save every purchase details. This subsequently assists companies in resolving all customer queries at lightning fast speed. It is not always about fetching new customers but also retaining the old ones by rendering them best of services. Thus, CRM is an excellent software tool for businesses to take prompt actions to serve every existing customer.

The key to provide the maximum value of your service to every customer and uplifting the brand image is knowing and understanding what they need and a sophisticated CRM does that. It facilitates all the marketing and sales aspects by easing communication with customers, organising the customer data for great accessibility and rendering personalised services.While CRM and brand enhancement go side by side, CRM implementation helps in creating a brand that customers will love to stick to.

Rob Stephen is an excelled Odoo developer in Sydney, who works for Vision & Solutions, one of the pioneered software solutions providers based in Australia. Having years of experience in the province of Odoo development, he has vast knowledge about CRM and ERP integrations in businesses.

Leading Female Experts and Personal Brand: Who Do You Influence?

Last week Time Magazine shared some of the world’ best known Personal Brands: the profiles of the world’s 100 Most Influential People. Jeff Bezos graces the cover and each person featured is a celebrity or political figure. The article about each person is written by another influencer. For example, Melinda Gate’s profile is written by Sheryl Sandberg. She describes Melinda as ‘a fierce advocate for women around the world and that her impact will be felt for generations’.

The edition is certainly inspiring, yet the challenge for us as women is that sometimes we see Influencers like this and think ‘what can I offer? How can I possibly make such an impact?’

And when I hear women say this, my thoughts are drawn to a special lady called Lillian Armfield.

Lillian Armfield was born on 3 December 1884 at Mittagong, New South Wales, daughter of George Armfield, a labourer, and his wife Elizabeth. Educated locally, she was highly intelligent, well schooled and was described as having a good head for numbers.

Before her time

In 1907 she became a nurse at the Hospital for the Insane, Callan Park, Sydney, where she looked after female inmates. Due to her competence and kindness to patients, in 1915, the medical superintendent recommended she apply for a newly established post. This post was as a police recruit in the NSW police force. At the time there were no female police officers in Australia, but this little hurdle didn’t deter her. She thought she would be well suited to a career on the front line.

Lillian was successful in her application and in her starting role was paid the grand sum of 7 shillings, 6 pence a day. Unlike her male colleagues, however, Lillian’s contract specified that no uniforms were to be provided and no overtime or expenses were to be allowed.

After a year’s probation she was enrolled as a special constable, however, her promotion came with a catch. In what would seem unbelievable in today’s workplace, Lillian was required to sign an agreement with the inspector-general of police. This made her subject to the same rules and discipline as her male colleagues. However, without the right to any compensation for injuries received in carrying out her duties. In addition to this quite overt discrimination, Lillian was also required to forego her right to superannuation and pension benefits upon retirement.

Overseas interest

The experiment of Lillian Armfield’s appointment was watched with intense interest overseas. She was the first plain-clothes female detective, exercising the same powers of arrest and working side-by-side her male colleagues. So foreign was this concept of a female policewoman, that it gained international attention.

In Paris, a captain for the French police declared that policewomen would be the subject of jeers and prompted the following jingle in a Sydney newspaper:

“In gay Paree no police you’ll see parading around in skirtsFor France prefers her mademoiselles as dainty, pretty flirts,

No Sergeant Armfield there you’ll find, forever on the roam,

The French would jeer at women cops. They like their girls at home.

Oh ma Cherie, how sad ‘twould be if Suzannes or Suzettes

Discarded silks and chic coiffures and scented cigarettes,

And turned to raiding restaurants and tracking thief and crook.

No longer caring what the world would wear or even cook”

The Trailblazer

Despite the ridicule, police from a number of American states asked for detailed reports of the experiment of women working as plain clothed police officers. Scotland Yard rebuked any idea at the time of women working as plain-clothed detectives. However, they didn’t rule out them working in uniform.

The forefront of Lillian’s purpose was always to reclaim for society the women and girls who had turned to crime or had fallen into the wrong crowd. Much of her time was tracing runaway girls and encouraging them to return home before they encountered serious harm. It also often led her into cases involving murder, rape, theft, drug-running, prostitution-indeed the whole catalogue of crime.

Although her contribution was praised and officially recognised, promotion throughout her 34-year career was slow. By 1 November 1923 Lillian had become a special sergeant, 3rd class, and by 1 January 1943 had risen to 1st class. In 1947 she was awarded the King’s Police and Fire Service Medal for outstanding service. After her retirement on 2 December 1949, aged 65, she was awarded the Imperial Service Medal in recognition of her contribution and service to the community.

“She was a pioneer, a pathfinder for the present-day policewoman.” The NSW Police Commissioner, Mr. N. T. W. Allan, said at her funeral.

Her Influence

What makes this story so special and personal for me is that Lillian Armfield is my great Aunt. Her legend and trailblazing exploits as Australia’s first policewoman is a story not lost on my own family. We are now made up of 5 members who are currently serving in various police roles across Australia.

Being one of three daughters, I can say that her story is something that has always inspired my sisters and me in our own careers. No matter what career path we’ve pursued, we’ve strived to always have the balance of kindness, courage to serve our clients and always have their interests at heart.

To be an influencer you don’t have to be in Time Magazine or have thousands of followers on social media. In fact, it’s not even about you. All that matters is who you influence and what impact you can make.

The Underestimated Power of Content Curation for Personal Branding

When I was little I remember trying to talk my dad into things I wanted like new shoes or a new cassette (yes I’m showing my age!) but I didn’t always go too well because mum was the boss and was in charge of those types of decisions!

So I soon worked out that if I said that mum said I could have it then dad would listen because he trusted my mum of course. Otherwise, it was just me banging on again about something I wanted. The power of being able to influence an outcome was not so much about me asking for it, but the value of the right person saying it.

Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they’re looking for so the customer will come to the museum. The curator’s knowledge, expertise and experience are the most valuable skills to make it work. So as a Content Curator your skill is highlighted by the content you share on your social media.

After delivering some workshops recently I found many clients procrastinate about sharing content because they feel like it should be their own blog so they end up with less visibility. They don’t believe that curation has as much value, when in fact curation can be even more valuable.

My good friend and President of the Queensland Chapter of the Australian Marketing Institute, Kellie-Ann Robinson recently shared her insights with me being that a new role called a “Content Curator” will start to emerge in organisations in Australia and will be the new Public Relations. This week’s slideshare presentation by King Content shares some insights about the future of this type of work.

So, there are 4 big reasons why content curation works:

  • Someone else has said it: The fact that it wasn’t just you saying it and no-one else means that your opinion is validated by other experts in the field. You’re therefore opening yourself up to being more trusted.
  • You get to contrast your insights: You can combine more than one piece of information with another to curate and share your insights. You can still add your expertise, even if you don’t agree with what is being said.
  • Less “salesy“: Instead of constantly pumping out your own content and being too self-promoting, you can leverage what others say and genuinely add value to your audience without it seeming like it’s all about you just marketing your own products and services. Let’s face it we don’t like having sales talk shoved down out throat in feeds all day.
  • It’s more efficient: You spend less time writing content from scratch and more on your insights and value add. This means you can get through more, share more, add more value and increase your visibility.

You might be thinking, well if I share others insights won’t I just be sending clients to them? Not necessarily. It depends if they’re a direct competitor or what they do. There are some experts only write so if you’re a coach you won’t be competing. Equally, if you’re in Business Development for your company you’re looking for independent sources to validate your insights.

If you can allocate a few minutes to do this each day it will help your visibility. Equally, you can get your virtual assistants and marketing teams to help manage it. It’s also an easy way to be consistent so that you can make it easy for the reader to learn more about what you do and how you help them. By not doing it means your competition will be working with your customers before you do.