Building Your Powerful Personal Brand on Social Media

As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it’s also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that’s something that will always help you in the business world.

Here are some tips that will help you build your powerful personal brand.

Have a Clear Objective
As you are building your own brand on social media, you will want to have some clear goals in mind. If you want to inform potential employers, colleagues and other key audiences of your career path, job history, endorsements and more, focus on a LinkedIn profile. If you are looking to be seen as a thought leader, then informing, educating and building a rapport on Twitter is the way to go. In any case, it’s important that you develop an identity that helps you stand out and helps people see you as a leader in your area of expertise.

Speaking of which…

Identify Areas of Expertise
Your areas of expertise will be how people remember you and find you online. Ideally, your name and social media profiles should show up when people search for your specialties on Google. However, it’s still up to you to identify at least three areas of expertise for yourself. Even if your ultimate goal is to be seen as a brilliant CIO, you should find at least a few key points that will set you apart and make you seem more interesting than others in your line of work. These skills will be what ultimately grab people’s attention as they seek you out.

Keep a List of Profile Links
You should have more than one social media profile if you want to grow your personal brand, and it will be up to you to maintain these profiles. Keep a list of all of your profile links on a spreadsheet, and be prepared to keep each of them updated with a content calendar. More profiles will mean more traffic and attention for your brand, but be careful about spreading yourself too thin. You still need to keep up with any profiles that you might have.

Write a Strong Position Statement
Finally, you will need to have a strong position statement that will tell others what they can expect from you. This should be uniform across multiple profiles, even if you have to make some changes to the wording from one format to the next. Try to be as transparent as possible so people will know what kind of information they can expect to learn from you.