Create A Successful Inhouse Marketing Series For A Global Audience On A Shoe-String

I am intrigued when I discovered that Rowan Atkinson, of the Mr Bean fame, shot a few tele-movies of the famed French detective Inspector Maigret. Many have read the entire detective series, written by Belgian Simenon in the French language but are still willing to watch the series being re-interpreted by a new generation of actors.

This shows that there is always a captive audience when it comes to a great mystery-plot and the large audience is spellbound for about an hour trying to discover the identity of the culprit. There is a mad mental rush to analyse and guess right before the truth is revealed at the end of movie.

So what has changed throughout the decades?

You got it. It is the platform and manner in how the show is being viewed.

In the past, the audience can watch the show in the theatres or television. There is literally no room for a collective discussion. It would be deemed as rude and disruptive.

However in this current time, the movie can be watched on a computer or a mobile device and commentary can be posted instantaneously to discuss about the show even during and after it has been aired. This is a huge precious trove of feedback and information that the creator can learn to further improve in the future movies.

Welcome to the digital age and collaboration.

With this in mind, here are some tips that you can use to boost the branding reach of your company. You may even start a new avenue of getting new talents on board your organisation.

Step 1: Create A Compelling Marketing Series

Create a compelling marketing series that surrounds your company’s core competencies.

For example, if you are a food caterer, you can create a short video of how a school wants to have a large outdoor gathering but has a shoe-string budget with an added requirement that the food has to be vegetarian. The video will then end with the scenario and viewers are encouraged to provide ideas and email their suggestions. The best suggestion will win an attractive prize. You can launch it off YouTube.

Step 2: Choose A Winning Idea

After a short period of time, choose a winning suggestion and invite the writer to come to your HQ (on you company tab) as part of the prize. Get the entire marketing team to be present to show how important is the solution.

Step 3: Direct The Winning Idea

With the permission of the winner, develop the winning solution as another short video and get the winner to act in it! Allow the winner to describe the experience and even give a TED-like online presentation.

This has to be done in a professional way because eventually, these videos can be sold as a teaching aid to schools of higher learning.

Step 4: Continue Evolving A Marketing Series

Immediately create a marketing series with real-life marketing scenarios. But in this case, develop a viral strategy where anybody online can learn to be a marketing strategist. Get your marketing team involved.

Step 5: Choose New Talents

You can also bring your HR into the act by using this series to discover possible new talents to work or intern for your organisation.

Step 6: Create Educational Content

Consider creating the series as a teaching resource and produce a manual that can complement this.

With all these steps, you will be ready to engage a global audience and boost HR-talent strategy.

How Can CRM Solutions Help to Build Your Brand?

This is an undeniable fact that in today’s technologically progressive era, the business market is extremely competing. To survive successfully in such a vying business market, you need to stand out from the crowd by making an impressive brand value. Building a brand value for a business is not a piece of cake! It is a pretty much lengthy process. It not only engages the sales or the marketing department but involves each entity of an organisation as well.

You might know the CRM software as a tool that can track as well as manage leads effortlessly. However, a potent CRM software is capable of more than that. Here, in this article, you would get a detailed guide on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value.

CRM Offers Consistency

One of the most crucial steps in the process of brand building is offering the customers remarkable consistency. All the facts that you publish or say about the brand should keep its consistency across all the channels and platforms. Any small amount of disparity in the fact can hamper the brand value. With the help of a potent CRM solution, you can easily track all type of communications between the customers and your business. If all of your business channels become able to send out notifications and alerts to the masses at the proper and right time without making any fault, that would not only bring your business prospects but obviously would increase your business brand value.

It Differentiates the Brand

You already know that in today’s scenario, if you can’t offer something special, something unique to your customers, surviving in the competing business market becomes pretty much tough. Hence, while offering any service or any offer to the customers, you need to make sure that you are offering it with the right personalised touch. How can you do that? Well, A dynamic and effective CRM software can give you a detailed insight into each customer’s preferences that would help you to understand them better. Thus, you can reach your customers with more personalised touch.

CRM Helps to Grow Brand Evangelists

The better your relationship with the customers, the better your business can grow. You need to understand that the customers are the most important aspect of any business to become successful, to flourish. Apart from accumulating new customers, retaining the existing customers is equally important. As an effective CRM software can give you a better overview of customer’s preferences, it becomes easier for you to interact with the customers. You can instantly give them a solution to their respective queries. If the customers become satisfied with your products and services, the loyalty rate increases along with the brand value of your business.

Thus, a robust and potent CRM solution can help you to transform your business and lead it to the path of success making sure your brand value boosts in the market.