How Can You Use a Mobile Application to Market Your Brand?

Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does! To survive successfully in today’s vying business market and to market your brand, you need to do something offbeat. A well-devised and effective mobile application is potential enough to keep your users engaged and to promote your brand. This article is going to guide you on this.

How is a Mobile App Going to Leave an Impact on Marketing?

  • It is possible to build a strong customer relationship that would have a great impact on the business prospects. You can successfully keep the customers more engaged with an app compared to the various pages on the social media or compared to the website.
  • You can set up community of the followers and fans where you can share latest updates or news about you. In this way, when someone is not using your app, would still get the updates.
  • Sharing various promotions and offers in a convincing way becomes easier. This definitely helps to boost the conversion rate.

More importantly, in today’s technologically progressive era, almost everyone owns a smartphone. According to a recent market research, most of the people today, prefer to use smartphones compared to desktops and laptops. Hence, today, reaching to people is way easier through feature-rich and engaging mobile apps. However, devising a potent and effective app is not a piece of cake! Here is a list of some smart tips to build a business-driven app that can work as a successful marketing tool for your brand.

Research Well and Devise the Right App

Before initiating with the app development process, you must do your in-depth market research. Try to understand the ongoing market trends, what functionalities and features the customers are expecting from an application, what your competitors are providing, where your competitors are lacking – all these details are crucial.

The better research you would do, the better you would understand what you need to offer in the market to make your place strong. When you develop such an app that is not only user-friendly with great designs but also is satisfying the needs of the users, reaching the business goals becomes easier.

Decide Wisely on Pricing

There are different types of pricing models for apps are available in the market such as Free, Paid, Freemium and Paidmium. Research well on each model, understand the working policy. Now, depending on your business or product type, decide which pricing model would serve your purpose the best.

Personalised Content

Another interesting way to attract your customers is to use personalised approach while interacting with them. When you use such personalised friendly tone, users feel a special connection with your brand. However, while working on push notifications with a little bit of personal touch, you should keep in your mind that random notifications at random time might annoy the users.

For instance, if you own a food delivery business and send notifications about a deal on lunch meal at midnight, the user might not pay any attention at all. However, if you choose to send the notification one or two hours before the lunchtime, the user might get the deal as well. Thus, timing is also important along with personalised notifications.

Loyalty Rewards

Who doesn’t love to get a reward! There is no exception with the customers as well. Such special loyalty rewards do not only make the recipients feel happy but enhance the chances that these recipients would share your brand as well. And if your customers are not happy with your products or services, your business can never reach the desired success. Hence, keeping your customers satisfied and happy and building a strong connection with them is extremely vital to keep up successful business growth.

Apart from all the above-mentioned points, it is advisable to make your app social. Additionally, if you can track the user behaviour properly, it would help you to expand your business prospects.

How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down

Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical – especially for the more than 5 million mid-market industrial and B2B companies in the U.S.

The digital age and a host of technology developments have exposed four major flaws in traditional B2B marketing practices:

• Lack of coordination between brand, sales/marketing and digital activities

• Dedication to sales at the expense of marketing

• The slowness of firms to focus their online voice

• Failure to recognize that the internet has changed the sales dynamic

B2B companies are struggling to leverage the internet to sell and grow. Unlike consumer product companies, they’ve been slow off the mark in the digital race due a traditional but flawed rationale that branding and digital communications can’t really help their ‘relationship’ style of selling.

What’s become glaringly obvious is that three core marketing functions – brand, sales/marketing and digital communications – don’t behave as if they have anything in common. Worse, they don’t work together to build equity, share of mind, customer loyalty, or sales for B2B enterprises.

The open secret always was that sales and marketing were never really very integrated. In some firms, they didn’t even like or talk to each other. Not to mention that in many B2B firms, ‘sales and marketing’ actually means ‘sales.’

But because the internet has made company ‘walls’ ever more transparent, there are few secrets. Employees complain, whistle blowers whistle, bloggers gossip, e-mails get forwarded, the news media investigates, and your customers actually know all about you – your product benefits and even your prices – before you ever hit their door. So what are you actually selling?

When a company’s brand, its sales force, and its digital activity aren’t in lockstep, customers notice. At best, customers scratch their heads at this lack of coordination; at worst and more commonly, firms are losing credibility, customer satisfaction and opportunity because they can’t get their act together.

In 2014, Forbes Insights published, Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line.

Forbes noted that the challenges with marketing silos mean:

1. Each silo may have its own brand vision, creating a disjointed experience and message for the customer.

2. Team incentives may motivate some team members to exploit and damage the brand in order to boost short-term sales.

3. Poorly integrated teams suffer from inadequate cooperation.

4. Silo interests stand in the way of programs that require scaling.

5. Key growth areas such as digital are not scaled because they are dispersed across silos.

6. Success in one silo is leveraged slowly into others, or not at all.

And not listed, but in the mix: Inconsistent customer experience across divisions and functions.

The good news is that with the right market data, the marketing function is uniquely positioned to lead the charge for integration in the name of better service to the customer. Forbes pointed out why marketing is primed for a leadership role in integration:

1. Marketing brings an outside point of view.

2. Marketing can articulate the unique truth of the company and what differentiates it within the marketplace.

3. Marketing can communicate the product and value-why products are relevant to customers in different ways, identifying segmentation in the market.

4. Marketing creates compelling stories for rallying employees and making an emotional connection with customers.

5. Marketing is a strategic seat at the table; there is no other department that can see such a company panorama and bring those perspectives together.

To overcome the silo issue, the report concludes by offering best practices for CMO’s:

1. Replace competition and isolation among silos with communication and cooperation.

2. Consolidate when necessary.

3. Act as a facilitator, establishing frameworks, encouraging collaboration through teams and knowledge hubs, and upgrading marketing talent.

4. Think like a consultant: create company-wide insights, train marketing talent and participate in strategy development.

5. Secure access to the C-suite. Teradata found that marketers with executive responsibilities are almost twice as likely as others to believe that there are no barriers to interdepartmental integration.

6. Force integration. In Teradata’s study, marketers say the best way for marketing to become more intertwined with other functions is to set up integrated processes.

For some firms, these are lofty marketing ideals. But there are practical steps smaller companies can take to force different thinking and action. But there are practical steps smaller companies can take to encourage different thinking and action. One is to use research and market data strategically – know the customer better than anyone else. A second step is to stop planning functionally and start planning via a ‘communications & experience canvass.’ What does the customer need to feel, see and hear? How do we ‘behave the brand?’ Who is responsible for delivering that? What are the methods for delivery?

In short, turn the silos sideways. With this framework, suddenly a lot more people see and serve their responsibility to serve the customer – including functions such as accounting, help desk, order fulfillment and e-commerce managers, and the c-suite.

Trends That Will Reshape Content Marketing

New marketing technologies and consumers’ attitude towards content makes it necessary for marketers and businesses to modify their content marketing strategies in accordance with the prevailing trends. Smart brands always focus on the way their audiences consume content and, more importantly, what kind of content their audiences want to consume. Integrating new trends and technologies into an existing plan keeps businesses ahead of the curve. Following are some of the content marketing trends the experts think brands should consider when working on their online marketing strategies for the upcoming year:

Video is the future

Video, undoubtedly, will continue to be a major component of content marketing in the future. It is rightly considered as the rapidly growing and the most effective form of content. If a business has not yet included video to its online marketing campaigns, it is missing out on an amazing opportunity to promote itself in a more relevant and creative way. People find a deep connection with companies that produce engaging video content on a regular basis.

Personalization

It is not difficult to understand why personalized content performs better than generic, untargeted content. Marketers now focus more on creating personalized content for their campaigns to produce better results. It is important to understand prospective customers’ interests and online behavior so that a business can cater the needs of its audience based on segmenting lists.

Content distribution through social

Brands use a number of tactics to distribute content. Nowadays, social share is one of the most effective techniques for brands to promote and distribute content. Future is likely to see social channels such as Facebook, Instagram, Snapchat etc. as publishing outlets. Publishers have been using Instant Article feature of Facebook to offer entertaining content to socially active people on the internet. People can read articles of their interests on Snapchat and Instagram. Social media enables a brand to get the attention of potential customers and pull them to its site. Managing highly engaging and content-focused social channels is as important as maintaining an effective website.

Artificial intelligence (AI)

Marketers will continue to explore the true potential of AI in creating and marketing their content. Natural language processing, predictive analytics, and generation algorithms can help brands create smarter and effective content. Machine-generated content is super effective when it comes to increasing the volume and speed at which information is released. Experts are of the opinion that within the next five years, almost half of the content will be generated by machines.

By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.

Reach First Inc, build systematic and comprehensive online marketing campaigns, combining Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Social Media Marketing, and Content Marketing, which help your business achieve more exposure and increased conversion.

Create A Successful Inhouse Marketing Series For A Global Audience On A Shoe-String

I am intrigued when I discovered that Rowan Atkinson, of the Mr Bean fame, shot a few tele-movies of the famed French detective Inspector Maigret. Many have read the entire detective series, written by Belgian Simenon in the French language but are still willing to watch the series being re-interpreted by a new generation of actors.

This shows that there is always a captive audience when it comes to a great mystery-plot and the large audience is spellbound for about an hour trying to discover the identity of the culprit. There is a mad mental rush to analyse and guess right before the truth is revealed at the end of movie.

So what has changed throughout the decades?

You got it. It is the platform and manner in how the show is being viewed.

In the past, the audience can watch the show in the theatres or television. There is literally no room for a collective discussion. It would be deemed as rude and disruptive.

However in this current time, the movie can be watched on a computer or a mobile device and commentary can be posted instantaneously to discuss about the show even during and after it has been aired. This is a huge precious trove of feedback and information that the creator can learn to further improve in the future movies.

Welcome to the digital age and collaboration.

With this in mind, here are some tips that you can use to boost the branding reach of your company. You may even start a new avenue of getting new talents on board your organisation.

Step 1: Create A Compelling Marketing Series

Create a compelling marketing series that surrounds your company’s core competencies.

For example, if you are a food caterer, you can create a short video of how a school wants to have a large outdoor gathering but has a shoe-string budget with an added requirement that the food has to be vegetarian. The video will then end with the scenario and viewers are encouraged to provide ideas and email their suggestions. The best suggestion will win an attractive prize. You can launch it off YouTube.

Step 2: Choose A Winning Idea

After a short period of time, choose a winning suggestion and invite the writer to come to your HQ (on you company tab) as part of the prize. Get the entire marketing team to be present to show how important is the solution.

Step 3: Direct The Winning Idea

With the permission of the winner, develop the winning solution as another short video and get the winner to act in it! Allow the winner to describe the experience and even give a TED-like online presentation.

This has to be done in a professional way because eventually, these videos can be sold as a teaching aid to schools of higher learning.

Step 4: Continue Evolving A Marketing Series

Immediately create a marketing series with real-life marketing scenarios. But in this case, develop a viral strategy where anybody online can learn to be a marketing strategist. Get your marketing team involved.

Step 5: Choose New Talents

You can also bring your HR into the act by using this series to discover possible new talents to work or intern for your organisation.

Step 6: Create Educational Content

Consider creating the series as a teaching resource and produce a manual that can complement this.

With all these steps, you will be ready to engage a global audience and boost HR-talent strategy.

How Can CRM Solutions Help to Build Your Brand?

This is an undeniable fact that in today’s technologically progressive era, the business market is extremely competing. To survive successfully in such a vying business market, you need to stand out from the crowd by making an impressive brand value. Building a brand value for a business is not a piece of cake! It is a pretty much lengthy process. It not only engages the sales or the marketing department but involves each entity of an organisation as well.

You might know the CRM software as a tool that can track as well as manage leads effortlessly. However, a potent CRM software is capable of more than that. Here, in this article, you would get a detailed guide on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value.

CRM Offers Consistency

One of the most crucial steps in the process of brand building is offering the customers remarkable consistency. All the facts that you publish or say about the brand should keep its consistency across all the channels and platforms. Any small amount of disparity in the fact can hamper the brand value. With the help of a potent CRM solution, you can easily track all type of communications between the customers and your business. If all of your business channels become able to send out notifications and alerts to the masses at the proper and right time without making any fault, that would not only bring your business prospects but obviously would increase your business brand value.

It Differentiates the Brand

You already know that in today’s scenario, if you can’t offer something special, something unique to your customers, surviving in the competing business market becomes pretty much tough. Hence, while offering any service or any offer to the customers, you need to make sure that you are offering it with the right personalised touch. How can you do that? Well, A dynamic and effective CRM software can give you a detailed insight into each customer’s preferences that would help you to understand them better. Thus, you can reach your customers with more personalised touch.

CRM Helps to Grow Brand Evangelists

The better your relationship with the customers, the better your business can grow. You need to understand that the customers are the most important aspect of any business to become successful, to flourish. Apart from accumulating new customers, retaining the existing customers is equally important. As an effective CRM software can give you a better overview of customer’s preferences, it becomes easier for you to interact with the customers. You can instantly give them a solution to their respective queries. If the customers become satisfied with your products and services, the loyalty rate increases along with the brand value of your business.

Thus, a robust and potent CRM solution can help you to transform your business and lead it to the path of success making sure your brand value boosts in the market.